Marcus Schögel

Marcus Schögel

Marcus Schögel

Prof. Dr.
Adjunct Professor and Senior Lecturer of Management with special focus on Marketing
IfM-HSG
Büro 2-208
Dufourstrasse 40a
9000 St. Gallen
Main Focuses Strategisches Marketing, Distributionsmanagement (Multichannel Marketing, innovative Vertriebsformen wie z.B. E-Commerce), Kooperationen im Marketing sowie Management von Marketing-Innovationen.
Fields of research
  • Innovation Driven Marketing
  • Channel Management
Further fields of research Online Marketing